
SAMSONITE
THE WORLD’S STRONGEST SUITCASE
You need a suitcase that can handle
all of your baggage – both physical and emotional. Samsonite wants to show their customers that they’re there for them, both before and
after their journeys.

001
Après Voyage
Samsonite’s Post Travel Agency
Samsonite will create a travel agency that allows travelers to receive redemption from bad travel experiences. Stories will be submitted via the Samsonite Unloaded Twitter page.
002
@SamsoniteUnloaded
Twitter Page
Through their Twitter page, Samsonite Unloaded, travelers will be able to share their troubles via social media. The stories voted to be the worst will receive a call with an offer from the Après Voyage Agency to get redemption for their travel experience.
003
Collectors Item
AR Scanner Game
Customers can collect stamps from various travel destinations to redeem exclusive Samsonite Travel items (merchandise, passport carriers, etc.).
Art Direction : Jordan Bradley
Copywriting: Blythe Broadbin